1. Wait 72 hours before shampooing
Hair dye works by opening the cuticle layer of your hair and penetrating the hair shaft. And it can take up to three days for the cuticle to close again.
If you wash during this time, you'll also be washing your money down the drain, literally! The longer you wait between colouring your hair and the first shampoo, the better.
2. Use products specially formulated for coloured hair
If you dye your hair, it’s important to use hair products that are made to be used on coloured hair.
Most products will say if they are for coloured hair, but as if not just aim for sulphate free.
3. Use deep conditioner
Healthy hair holds onto colour for longer. A deep conditioner is the perfect product to repair dry, damaged hair. Just make sure it is a deep conditioner specially formulated for coloured hair!