Perfect for: crating natural looks for short hair, curly hair or straight hair, it offers maximum control

Our cream is designed to last all day but to wash out easily and is finished with our trademark bay rum and lime scent so your hair will always smell great. It’s formulated to be light and malleable, not as heavy as a pomade, and to leave your hair looking as natural as possible – without adding shine or stickiness. Simple, stylish, long-lasting and effective, it’s one of our best-selling products.

Towel dry your hair, then rub a 5p-sized amount of moulding cream into palms. Style through the sides, then the top of your hair with a lighter touch. Finish with a comb or your fingers to perfect the look.