1. Wash your hair less

The more you wash, the quicker your colour will fade – it really is as simple as that. So buy back some time in your every day routine and skip the frequent washing. The best way to care for your colour is to wash only twice or three times a week – then soak up oil from those roots with dry shampoo when needed.

2. Skip straight to conditioner

So, you’re having trouble weaning yourself off daily washing – you’ve been doing it for years. At the very least, try skipping shampoo and jumping straight to conditioner. You’ll add softness, shine and caring nourishment – all without washing that crazy colour away.

3. Pick the right shampoo

There’s a reason why colour protective shampoo was invented. While some regular shampoos can wash away your colour and accelerate colour fade, formulas like L’Oréal Paris Elvive Colour Protect Shampoo actually work to protect your colour, helping to keep your pastel, vivid or metallic shade looking beautiful and vibrant. Whatever you do, choose a “low sulphate” shampoo as it will help to wash out less colour from your hair.

4. Condition, condition, condition

When we colour our hair, it becomes more fragile – this helps the colour make an exit and therefore, that’s when fading occurs. So allow the oils, butters, conditioning polymers and other hydrating elements that often go into a great conditioner to help form a protective barrier and help prevent your colour making a bid for freedom.

5. Heat Protection

They work - In particular, the ingredients in heat protection sprays reduce heat damage, most likely by evening out how the hair heats up. However, they can’t insulate your hair from most of the damage, so you still need to minimise your hair’s exposure to heat styling!

6. Make time for masks

Did we mention condition? Just for good measure, it’s back in at number six. If you’ve been on a colour break and become slack about masking, now’s the time to get back on the wagon. Just 5-10 minutes of masking twice a week can add a super dose of healing nourishment that helps to repair damage, increase shine – and naturally, keep that colour going stronger for longer.

7. Air dry

There’s a blow-dry backlash brewing amongst the style set – and we think we know why. Addicted to colour – that’s crazier by the second – they know that all that heat from blow-dryers, straightening irons and curling tongs may not only be damaging to the hair, but also be pressing play on yet more moisture loss and compromising that radiant colour. So do as they do and simply apply L’Oréal Paris Elvive Extraordinary Hair Oil to damp hair to nourish and add shine – all whilst helping to save your colour from the perils of the hairdryer.

8. Use filters

One of the number one enemies to long-lasting, super bold colour is UV light from the sun. Even in winter when the days seem dark, light loves to play havoc with your hair. So add a UV filter finishing spray to your morning routine and show the sun who’s boss.

9. Swim smart

Remember the stories about chlorine turning coloured hair a slimy shade of green? Chlorine can not only change your colour (obviously not colouring it green), but it can also fast forward fading. So if you’re heading to the pool, prep your hair and pre-condition. Apply a layer of conditioner to your hair and spin it up into a bun to form a protective barrier against chemical damage. After all, if you’d wanted to go green, you’d have picked Colorista Spray in Mint.

10. Eat right

Condition – like beauty – starts from within, so feed your hair from the inside out. A diet rich in oily fish such as salmon and mackerel will nourish your hair with omega-3 fatty acids, making it shiny and strong. Add some walnuts in and get a hit of vitamin E to help combat dry, brittle hair post-colour.

Pankhurst and Deane uses L’Oreal products in the salon.